Technical SEO
A review of indexing, URLs, status codes, canonicals, redirects, internal links, error pages, and technical obstacles.
SEO and website audit
SEO and website audit for Google, Seznam and AI search
I will check the website
An audit is not just a list of errors. The goal is to understand why the website is not performing as well as it could and to prepare a specific plan for fixes, a redesign, or further development.
- technical SEO and indexing
- review of copy, headings, and metadata
- mobile UX and website speed
- action plan for specific fixes
01 / technical
Indexing, URLs, speed, and errors
A review of the technical foundation that affects the website’s visibility and usability.
02 / content
Copy, headings, and metadata
A website must be understandable for people, Google, Seznam, and new answer systems.
03 / output
Priority fix plan
Not just criticism, but a clear list of what to fix first and why.
Why an audit
Without an audit, it is often unclear why a website is not generating enquiries
A website may look fine at first glance, while still having a weak structure, poor headings, missing metadata, slow loading, unclear copy, or issues in the mobile view.
The goal of the audit
Find the causes of problems and define the right next step
An SEO and website audit helps decide whether the website needs minor fixes, copy adjustments, technical cleanup, a better structure, new content, or a complete redesign.
- what is wrong with the website
- what, on the other hand, has value
- what to fix first
- what next steps make sense
Areas reviewed
What I check during a website audit
The audit connects the technical view, content, UX, mobile behavior, speed, structure, and visibility. Looking at just one metric is not enough.
Website structure
Menu, service segmentation, subpage logic, visitor journey, internal linking, and clarity of the main message.
Headings and metadata
H1, H2, title, meta description, heading length and meaning, duplicates, missing descriptions, and weak entry information.
Copy and content
Readability of copy, specificity of the offer, business messaging, FAQ, local targeting, credibility, and content quality.
Images and alt texts
Image size, their use on pages, missing alternative texts, file names, and their importance for SEO and accessibility.
Mobile UX and speed
A review of usability on phones, text readability, buttons, layout, loading speed, and technical stability.
Types of audit
An audit can be a quick check or a detailed analysis of the entire website
The scope of the audit depends on the size of the website and the goal. Sometimes it is enough to identify the biggest errors; other times, the content, structure, technical setup, and competitors need to be reviewed in depth.
Basic website audit
Suitable for smaller websites where the main errors, weak points, and repair priorities need to be identified quickly.
Audit before rebuilding a website
It helps determine what to keep from the old website, what to remove, and how to design a new structure without unnecessary losses.
Content and SEO audit
A review of copy, headings, metadata, internal links, service descriptions, FAQ, and search structure.
E-shop audit
A review of categories, products, product details, filters, cart, checkout, speed, and product SEO.
An audit is often the best first step before a redesign or major website update. It helps you stop guessing and make decisions based on specific data and findings.
Audit output
What you get from the audit
The purpose of an audit is not only to find errors, but to turn them into a clear plan. It must be clear what the problem is, why it matters, and what should be done next.
Overview of the main problems
A clear summary of what is holding the website back the most in terms of structure, content, technical setup, SEO, and UX.
List of fixes by importance
Not all errors carry the same weight. The output therefore separates what has the greatest impact from what can wait.
Recommendations for visibility
Recommendations for headings, metadata, copy, internal links, URLs, images, and content structure.
Usability recommendations
A review of the visitor journey, mobile version, readability, CTA elements, menu, and trust-building blocks.
Technical findings
Identification of technical issues that may affect speed, indexing, stability, or website management.
Recommended next step
By the end, it is clearer whether to fix the website, rewrite the copy, redesign it, or prepare a completely new structure.
Process
How the website audit works
The audit follows a clear process: first the website is reviewed from the visitor’s perspective, then from the perspective of technology, SEO, content, and business logic.
1. Basic website walkthrough
I review the main pages, menu, messaging, first impression, CTA elements, content, mobile view, and website logic.
2. Technical review
I check URLs, indexing, redirects, speed, page structure, errors, and the basic technical condition.
3. Content and SEO review
I review headings, metadata, copy, internal links, images, alt texts, file names, and content gaps.
4. Priority evaluation
I categorize errors by importance, impact, and dependencies. The first things to address are those that make the most sense.
5. Proposal for next steps
The output is a recommendation on whether to adjust, expand, rewrite, technically clean up, or redesign the website.
SEO / AEO
Today, a website must be readable not only for search engines, but also for answer systems
Classic SEO remains important. At the same time, well-structured content that AI search and answer systems can understand is becoming increasingly important.
What this means in practice
Clear information, good structure, and specific answers
- clear H1/H2 headings
- specific service descriptions
- FAQ and answers to questions
- logical internal links
- readable contact and company information
- high-quality metadata and image descriptions
AI as support
AI helps sort data faster, but the audit conclusion is manual
I use AI as a supporting analytical tool. It helps with sorting exports, finding patterns, checking copy, drafting metadata variants, and comparing larger amounts of content.
Important
An audit is not an automatic report without thought
Automated tools find data, but they do not decide for you what is commercially important. The audit output therefore combines technical checks, content analysis, and manual priority evaluation.
Related services
An audit often determines whether to fix, expand, or redesign a website
After the audit, the next step may be copy editing, technical cleanup, redesign, a new website, a better product structure, or long-term management.
Website creation
If the old website does not have a good foundation, it may be better to build a new, clear structure.
Website developmentWebsite redesign
If the website has value but feels outdated, a redesign focused on structure and SEO may be suitable.
Website redesignE-shop development
For an e-shop, an audit helps reveal weak categories, products, filters, cart, checkout, and product SEO.
E-shopsWebsite management and maintenance
An audit can show which regular checks, updates, and adjustments will be needed after launch.
Website managementFAQ
Frequently asked questions about SEO and website audits
The most common questions before ordering a website audit.
Is an audit suitable for a small website too?
Yes. Even a smaller website can have issues with headings, copy, metadata, mobile display, speed, or service structure.
Do I need an audit before a redesign?
For an older website, it is highly recommended. An audit helps identify what to keep, what to fix, and what to rebuild so the redesign is not just a visual change.
Is an audit just an automatic tool output?
No. Automated tools are only an aid. What matters is manual evaluation, business context, website structure, copy, UX, and recommendations for next steps.
Will the audit help with both Google and Seznam?
Yes. The audit covers general technical and content foundations that are important for search engines and users. It also includes a structure suitable for the Czech market.
Does the audit also address AI search?
Yes, on a practical level. It focuses on a clear structure, specific answers, FAQ, content readability, and information that is understandable for new answer systems too.
What happens after the audit?
Depending on the result, the next step may be copy editing, technical fixes, new SEO settings, redesign, creation of new pages, or long-term website management.
Website audit
Do you want to know why your website is not performing as well as it could?
Send me your website address. We can start with an audit and find out whether you need technical fixes, copy adjustments, SEO development, or a complete redesign.